Company · Blog
Field notes on headless measurement.
No SEO sludge. Just what we're learning about attribution, the edge, and the slow, satisfying death of the third-party pixel.
The cross-domain handoff is where attribution goes to die
When a shopper jumps to checkout.shopify.com, most tools lose the thread. Here's exactly what breaks, and how server-side stitching fixes it.
Last-click is a comforting lie
It's simple, it's auditable, and it's wrong. We walk through why single-touch credit systematically misreads your channel mix.
What we learned shipping a 4kb edge collector
Every byte in the request path is a tax on Core Web Vitals. The engineering story of getting our collector small and keeping it honest.
Markov chains, explained for marketers
Data-driven attribution sounds like a black box. It isn't. A plain-language tour of the removal effect and why it's fair.
Cookieless isn't a constraint. It's the point.
First-party, server-side measurement isn't a workaround for privacy rules — it's simply more accurate. Here's why.
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