We left the pixel behind on purpose.

When a shopper jumps from your lightning-fast storefront to checkout.shopify.com, most analytics tools quietly lose the thread. The pixel that fired on your homepage has no idea the order that just settled is the same person. So credit gets guessed, last-click takes the prize, and your paid channels look either like heroes or like waste — depending on who's reading.

Our bet

We bet that attribution belongs in the request path, not in a third-party script. Capture touches first-party at the edge, stitch orders server-side through the checkout handoff, and stream the result into the warehouse the business already trusts. No cookies to block, no banners to consent to, no walled garden to escape.

What we are building toward

A world where every team — growth, finance, and engineering — argues from the same honest number. That's the whole point.